They say what’s old is new, and what’s touted as new is really old. The newest trend in craft brew sales is rather an old concept.
Recently in Georgia we’ve been allowed to purchase 64-ounce bottles of draft beer, aka “growlers,” from retail establishments.
Fantastic! Well, maybe not.
On the surface growlers seem like a great idea. A growler contains draft beer, which is delicious, right? The draft beer is drawn from a keg, which should reduce the cost for the brewery, right? A growler is a refillable glass bottle, which is great for the environment, right?
- The first time you buy a growler bottle you have to pay a nominal fee, $3 from what I’ve seen, for the bottle. Funny, when I buy six-packs of beer that cost is built into to total price.
- The normal growler bottle holds 64-ounces of beer, which if you do the math is 5.333 12-ounce bottles of beer.
- The average price for a growler refill is $12. The average price I pay for a quality six-pack of beer at a retail store hovers around $9 these days.
- Because the growler contains draft beer once you crack the seal on the bottle you have to drink the beer within a handful of days otherwise the beer will go flat.
So let me get this straight… After spending $3 for a bottle in which it’ll be poured I am paying $12 for less than a six pack’s worth of beer which I must drink quickly otherwise it’ll go flat?
Not any longer… I love craft beer as much as the next guy or gal but I’m going to refuse to throw money away in order to be trendy. I’ll return to buying my beer in bottles or cans, or if I want to spend the big bucks at one of the many local bars I enjoy frequenting.
Feel free to leave a comment and tell me how wrong I am…