A New Mission Statement

Since Day One (officially October 8, 2004) Inside The Perimeter has had “Hello, Is This Thing On?” as its tagline. The tagline was chosen because I had failed the day before to create a blog entry, and I wondered if anyone in the Internet would be listening.

My recent travels, while not intended to be mind-opening and soul-searching, were mind-opening and soul-searching. Hence, for now until I think differently you will see the new tagline “If You Are Not Living, You Are Dying.” in the banner.

When A Tree Falls And You Are Not Around To Hear It
I heard from State Farm yesterday about my tree limb inquiries. Unfortunately, as things always seem to go in my life, the burden of payment is on me. The agent explained to me that because the tree was not dead, the limb falling onto my house did not warrant an “act of negligence” on my neighbor’s behalf. Therefore my neighbor’s insurance wouldn’t be responsible for repair costs; instead, my home owner’s insurance is responsible if I choose to file a claim. Of course I have insurance only for the purpose of calamity, so my deductible is set at $2000.

2007-2008 have become the most expensive years of my life. I have decided to suspend all major purposes until I can put a solid financial plan in place. Anyone want to buy a house?

Living Off The Celebrity Of Others
Last night was a lot of fun. I met up with Maigh at Eddie’s Attic for a few drinks before heading over to the The Grange Public House. As I mentioned yesterday Maigh is friends with the proprietors of the pub, so it was not surprising that she also knew so of the people in attendance. The food and service were okay, but what should be expected on a pre-opening gala. Maigh and I shared two appetizers, “chips” (aka french fries) and chicken wings. Of the two the fries were the clear winner for me, mostly because the wings were breaded. For an entree I ordered bbq brisket with mac & cheese, while Maigh ordered shepard’s pie. I thought that Maigh’s dish was better, in part because it was hotter than mine and in part because I thought that the mac & cheese was a bit lacking.

From The Grange we both headed over to Regator‘s VIP party held at the office of Paste Magazine. Maigh was invited, I was not. 😉 Regator is another blog aggregation website, taking the content of others, putting it into one place, and promising “traffic” in return as compensation to the authors. For me this concept doesn’t work. Perhaps if ITP was a ad-driven money-making machine I’d desire to get thousands of readers, but honestly this space is only for those who care. Further, I don’t want to fear that any thing I write here will be taken out of context, and the last thing I want to do is to have to censor edit my material for the masses.

ITP Flickr Pic
Okay, I promise that this will be the last time I dredge up one of the shots I took in Fort Collins. Somehow that was two weeks ago. It still feels like it was just yesterday.
I plan to shoot this weekend, location yet to be determined.

What’s The Value Of A Brand?
Yesterday I went to create an account on a website through which I intend to offer some of my photos for sale. My natural inclination is to create accounts around “InsideThePerimeter” (or “InsidePerimeter” on Twitter) because it’s the brand I’ve been building for the past four years.

I’ve come to realize that “Inside The Perimeter” won’t make sense when I inevitably move from Atlanta (Yes Virginia, that notion has crossed my mind.) to where ever I end up next. Now you understand why I created the moniker Jalapeno Beach and why I am trying to link my photography to it. Now you understand the creation of photoblog and why I ordered the Moo business cards that are bouncing around the ether.

I’m torn. Do I create an InsideThePerimeter account so that people who know me now can find my work, or do I create a JalapenoBeach account for the future branding? All I know is that I don’t want to create a “Paulie” or “Paul Nue…..” (tied to my real name) account because that’s just too strange for me.

fwiw- this blog will always remain active as long as I write, although some day it may redirect you to whatever domain I am using then.

Ride, Paulie! Ride!
Tomorrow I’ll be heading down to the Moreland Day Spa for a wonderful dinner with friends. The dinner will be like the calm before the storm however as we will all be getting up early to go out and ride the Wilson 100. Considering the last time I mounted the Red Rocket was six weeks ago when I was in Florida I don’t exactly feel “ready” for a ride, but I’ll have to put that behind me now.

I guess tonight I’ll put the time in to get the Red Rocket ready.

And now for some ideas stolen from LiveJournal…
Current Mood – uneasy, like something good is happening but I can’t be sure
Current Music – listening to the Nikonians’ “The Image Doctors” podcast
Website Of The Day – What did you do over the past one hundred days? Roz Savage rowed solo from San Francisco to Hawaii. Man, I feel like such a slacker.
Exercise (b)Log – nothing
Monthly Foot Mileage – 0 miles
Monthly Wheel Mileage – 0 miles
Mode Of Transportation To Work – My car
Monthly Marta Rides – 0
Consecutive Days Of Bed-Making (Longest Streak) – 2 (110)
Books To Read To Earn Kindle – 4

September Goals
No idea

Paulie [eatl/ga]

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17 Responses to A New Mission Statement

  1. RanLiCoop says:

    You could always build your brand around WeeLittleBit… you know you’ll always be a hasher.

  2. True, but I hate having to explain the name even if it has nothing to do with the obvious….

    (although I do own http://www.WeeLittleBit.com already)

  3. Bob says:

    How many miles are you planning on riding for the Wilson Paulie? I have not thrown a leg over my road bike since I bought the scooter so I’m sure I will be suffering through the 50 mile ride.

  4. The “plan” is to ride 65 — I am a machine after all… I have also signed up for Beautiful Backroads in a week or so and plan to ride the same distance there.

  5. Martha says:

    I have the same ‘plan’ for Sunday…we will see. I don’t think I’ve rode more than 30 miles at a time since Cartersville?

    Hey, guess what? Next Thursday is bring a friend day for bootcamp 😉

  6. Oddly I just happen to be wearing the Cartersville t-shirt today…

  7. Kay says:


    “…guess what? Next Thursday is bring a friend day for bootcamp”

    Hey, If I still have a melon up my shirt by then I reckon that’d do it! 😉

    @ITP Twitter

    I keep thinking of Michael Palin too. That would be class.

  8. sal says:

    Steve: what’s the plan for this week-end? Not sure Marty and I will make it….a lot of other stuff going on,….but just in case, I need to know particulars….and directions to the homestead or atleast a phone number. Thanks.
    I am home today…tried to e-mail you from here burningbush30345@yahoo.com but it got kicked back…….
    Got back last night from Grayton Beach.

    Sorry Paulie for using your blog to get to Steve.

  9. You should all figure out that I like being Grand Central Station. It makes me feel important. 🙂

    Sal, hope you can make it this weekend. Not that I can keep up with you, but (my) misery loves company.

  10. Martha says:

    I told Brad that you were planning on doing BB, Barb and I will be downtown volunteering for the 2 Day Cancer walk.

    I see how you are…just ignoring the bootcamp comment all together now.

  11. Martha says:

    @ Kay: According to your hubby you are having a baby this weekend. Did he not fill you in on the plan? And girl if there was anyone that could do bootcamp with that melon under her shirt it would be you (It might be a nice break from chasing Sam around all day also) 😉

    @ Twitter: I had Rachel at Helmet cut my hair last week, I like it a lot. I think you’ve been there before though.

  12. I got a Buzz DM from Brad about Beautiful Backroads, but I’ve not had the chance to answer him.

    Bootca.. HEY LOOK! a SHINY OBJECT!!! 🙂

  13. I was going to Helmet when Stephanie (aka “Bad Head” for all of the old-time hashers out there) worked there. I chose not to follow her to her new salon. The same thing just happened with my current arrangement, hence the indecision…

    I may return to Helmet due to its convenience factor.

  14. Martha says:

    Convenience factor, yep that’s what sent me there. They are now open on Mondays, which is the day I ‘work’ from home, so it works out great.

    Rachel is part of the ‘loft’ program (jr. stylist) so it was only $40. I know guys cuts are cheaper. Plus she is super cute.

    I still have a gift card I won at the hound auction for Edge which I never used (and I guess they all left).

  15. Michelle says:

    Drew and I will be doing both the Wilson and Beautiful Backroads. My mileage is questionable due to the hip, so I plan to decide how far to ride that morning. \

  16. Martha says:

    Cool Michelle, I think Brad wants to get an early start on the ride (by 8?) oh well, I guess I’ll see everyone at the end?

    Also Michelle, I need to get back out riding during the week, I’ve hit a wall with losing weight and I need to kick things up. Paulie that goes for you too with the Monday night runs.

    Paulie are you coming to the FlatIron tonight? You owe me a birthday drink (Heck, I may still owe you one?)

  17. I *may* be at the Flat Iron tonight. I set up a 7pm haircut appt at Helmet because they were all booked for tomorrow.

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